Market research Division
FOCUS GROUPS
Carlar Hospitality focus groups offer companies the facility to
obtain market research on purposed new innovative marketing concepts
with a selective group of guests who fit predefined specifications.
Our clients are given the opportunity to view and listen to in-depth
discussions of the opinions of the focus groups’ selected
topic.
Provide planning and focus group management
Ideally, market research groups consist 0f 8 to 12 people. A group
of over 12 is inclined to limit rather than stimulate the input
and interaction among participants. Less than 8 persons may not
produce a comprehensive enough contribution and interaction to
maximise the value of the market research interview.
 Provide and develop a focus group management guide
Focus group managers work from a predetermined discussion guide
and moderate comprehensive discussions to achieve the maximum in-depth
feedback for the client.
Reports are presented in a timely fashion
Clients are presented with audio and video recordings of the focus
group discussions and a comprehensive report interpreting the results
of the survey and making suggestions and recommendations on additional
market research.
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